Knowledge centre
Answers to the questions people ask most about Zoshl: what it makes, what it costs, and what happens to your files.
Getting started
What is Zoshl?
Zoshl makes social media content for small businesses: branded posts, carousels, short videos and talking head videos, written in your business's voice and laid out in its colours and fonts. Set a business up once, then make as much as you need.
How do I sign in?
With your email address. Zoshl emails you a code to type in, so there is no password to remember. You stay signed in on that device until you sign out.
Above the button is a small Cloudflare box that checks a person is asking, not a program. It usually ticks itself; if it asks, tick it, and wait for it before pressing the button. There is also a limit on how many codes can be asked for, so if you are told to wait, it says for how long.
Can I look after more than one business?
Yes. Set up as many businesses as you like, each with its own brand, photos and content, and switch between them from the top of the page.
How do I know what to post, and when?
Plan in the nav, once you have made your first thing. Say which platforms this business actually posts to and how often, and Zoshl lays out the next 30 days. Not sure? Use this plan at the top starts you where most small businesses already are, Instagram and Facebook at the pace the research suggests, and you can change it whenever you like. Each line is one thing to make and everywhere it goes: a vertical video is a TikTok, a Short and a Reel, so it is made once and posted three times, and a carousel is an Instagram post, a Facebook post and a LinkedIn document. Press one and the wizard opens with the right thing already chosen.
Where platforms share a thing, the busiest of them decides how many get made, and the quieter ones go on only as many as they asked for, spread through the week. Fourteen a week on X and five on Instagram is fourteen things made, with Instagram on five of them.
The page shows a week at a time, with a bar for each platform counting what has gone out against its own number, so you can tell whether the week has been hit. Back and Next walk through the weeks. It opens on this week, except on a Sunday, when this week is all but over and it opens on the week ahead instead.
The numbers can be set for a week rather than for ever. Change them while looking at a week and they hold from that week onwards, until another week says otherwise, so a push on one thing for a fortnight or a quiet week in August takes two presses and does not have to be undone afterwards. Weeks before the one you changed are left as they were.
You can also say which days of the week you post at all. Untick a Sunday and Zoshl fits the same number of posts into the days that are left, and stops mentioning Sundays. A day that goes by with nothing done stays at the top for a fortnight rather than vanishing, and a slot can be filled from something you already made instead of making another.
The cadences come from published research, and each one says who found it so you can go and read it. Where the research reports two figures there are two lines with a number each: Instagram's own guidance is three to five feed posts and two to four Reels, which are different cadences and different things to make, and a LinkedIn page carries more than the person behind it. Zoshl plots fewer than the research suggests for some of them, on purpose: Facebook's own figure is one to two a day, which is true of a page with somebody employed to run it. Every one of those studies says the same thing underneath, that steady beats often, and a calendar nobody can keep up with is one that gets closed.
It plots days, not times of day. Frequency has real evidence behind it; the best hour to post varies so much by audience that naming one would be making it up.
Nothing is written until you ask, so a plan costs nothing, and it rolls forward a day at a time rather than giving you a month to fill at once. Posted is ticked by hand: Zoshl cannot see your accounts.
Is there a quick way to see what Zoshl does?
Yes: give it your website. The box at the top of the front page, the first screen after you sign up, and Lucky dip in the menu all do the same thing. Paste a web address and Zoshl reads the site, sets the business up in its own colours, finds a few pictures and writes you a video and a carousel, with nothing to fill in. It takes two or three minutes and costs a few pence. Everything it guessed from the website is on Your business afterwards to correct, and what it makes is yours to change like anything else.\n\nDip the same business again with a page about one service, and you get a video and a carousel about that service. The brand stays as it is, so anything you have corrected is kept.
What if my business has no website?
Press Start free anyway under the box on the front page. Zoshl asks two things: what the business is called, and what it does in a sentence or two, saying who for and where. Pick a pair of colours to start with, press See your first post, and it sets the business up, finds some stock pictures and writes you a carousel and a short video, the same as it would from a website.
Your own colours, logo and photographs go in on Your business whenever you have them, and the more Zoshl knows, the better it writes.
Where do I change what Zoshl knows about my business?
Your business in the menu. It shows the basics first: what you do, who it is for, your look and your photos, each with a tick when it is done and one button that changes it. Below that are the optional things that make what Zoshl writes sound more like you, such as what you sell and the questions customers ask, each saying what it gets you. Everything else, like colours in detail, music and who else can work on the business, is folded under More settings.
Photos and music have a page of their own, because adding files is a job of its own.
Can Zoshl fill in a product or service from its web page?
Yes. On Your business, open What you sell, add a product or service, paste the link to its page on your website and press Fill in from this page. Zoshl reads that page and fills in what it is, who it is for and the price, in a few seconds, for around a penny.
It only fills the boxes you left empty, so anything you typed yourself stays as you wrote it. Nothing is kept until you press Save, so check it first. The link is kept with it too: when a post is about that one thing, Zoshl can point people to its page.
Where are Plan, Ideas and Campaigns?
They appear once there is something in them. A business starts with Make something and Archive, the last so what you make is always easy to find again, and the rest joins them as it becomes useful: Ideas once a business has made something, Spend once anything has been spent, Storage once anything is stored, and Businesses once there are two of them.
Plan, Campaigns, Website and On camera are in the Early access menu after Archive, once you turn early access on: on the Settings page, or from the line Make something offers once you have made a few things. They work, and are still being improved.
Nothing is hidden for good, and every page still works from its own address. It is only that a list of empty places is a lot to take in on the first afternoon.
What does Early access mean?
It marks a part of Zoshl that works but is still being improved: at the moment Plan, Campaigns, Website and On camera, which share the Early access menu after Archive. They are there to use, and what they make is yours, but they may change as we go, and we would like to hear what they are missing. Each says so at the top of its page, with a button to tell us.
They are kept apart because they ask a little more of you than a post, a carousel or a video, which Zoshl writes and finishes from a sentence. On camera has you film yourself, for example, and a plan asks you to keep to it. So they are off to begin with, and the menu is not there: turn early access on from the Settings page whenever you like, or from the line Make something offers once you have made a few things, and off again the same way. Nothing you made with them is lost by turning it off.
Campaigns, websites and on camera scripts cost credit to write, like anything else Zoshl writes. Plan costs nothing.
How do I tell you something?
Press Feedback at the top of any page, or in the menu on a phone. Say whether something is not working, it is a question, it is an idea, or it is something else, and write a line or two. Ask us on this page opens the same thing, ready for a question. The page you were on is sent with it, so you do not need to say where you were. Above Send is the same small Cloudflare box as on the sign in page; it usually ticks itself. We read every one, and if it needs an answer we reply to your email address.
Where do I add accreditations and memberships?
On Your business, under Accreditations and memberships: a trade body, a scheme or a guarantee you really hold, with its name, a detail if you like (a membership number, or since when), where a customer can check it, and its badge as a PNG, JPEG or WebP.
They are the strongest proof a small business has, so Zoshl uses them: what it writes may say you hold them, and your website shows the badges under the top of the home page, on the About page and at the foot of every page. Only what you add here is ever claimed.
What does setting up a business involve?
If it has a website, the quickest way is to give Zoshl the address on the first screen: it reads the site, sets the business up in its own colours and writes the first posts, and everything it guessed is on Your business to correct. Otherwise it is a few questions about the business, who it is for and what it offers, then a few photographs. If it has a website, Zoshl can read it and suggest the details and brand colours for you to check. If you have no photographs to hand, the last step lets you pick a few free stock pictures so you can make something straight away, and you can add your own later. You can change any of it later on Your business, and add your logo there too. It can also all be filled in from a chat: under More settings on Your business, download the questionnaire, paste it into ChatGPT, Claude or whichever you use, and upload the file it gives back.
What is the percentage next to my business?
How much Zoshl knows about that business, counting only the things that change what it writes or draws: what the business does, who it is for, what it sells, photographs of its own, the logo, its colours, the things it would never say, and the facts it can back up.
Nothing is counted to round the number up. Each one is something a writer actually reads, so leaving it out makes the result worse in a way you could point at. Stock pictures do not count towards your own photographs, because looking like everybody else is the thing your own work fixes.
It is worth filling in for a plain reason: the more of it Zoshl has, the closer the writing starts to the business, so it takes fewer goes to get something worth posting. Facts you can back up also save it going and searching the web, which is the dearest thing it does. The ring disappears once there is nothing left to add.
How do I get what I made onto Instagram?
Point your phone's camera at the code on the download step. It opens that one piece on your phone, with the description ready to copy, and Save it or share it hands the real file to Instagram, TikTok, WhatsApp or whichever app you post from.
There is nothing to sign in to on the phone, and the code stops working after two days. It is worth doing this way round: Instagram and TikTok have no way of being posted to from a computer browser at all, so the phone is the only door.
What is the bell at the top of the page?
Anything worth interrupting you for: somebody filling in the form on one of your landing pages, and the occasional note from us about something new in Zoshl. The number is how many you have not looked at, and opening it clears them. Nothing else pushes itself at you.
Can I send people somewhere, not just post?
Yes. Campaigns in the nav makes a page for one problem you are going after, with a form on it and nothing else to click, at an address you can put in an advert. See Campaigns and landing pages below.
How do I find out how a page works?
Once something is being made, press the round help button in the bottom right corner of the page. It walks you through what the page is for and what you can change on it, a step at a time.
Which devices and browsers work?
An up to date Chrome, Safari, Edge or Firefox, on a computer, tablet or phone. Videos are put together in your browser, so a newer device makes them quicker. Talking head videos are easiest to film on a phone.
Making content
What do I post about?
Ideas at the top of the page is a list of things this business could post about, kept until there is time to make them. Write one down whenever you think of one, with a note of anything you would have forgotten by then, or press Ask Zoshl for some and it suggests a few from what it knows about the business. When the afternoon comes, Make something from this takes one straight into the questions with the topic filled in.
How do I make something?
Press Make something at the top of the page. It asks one thing at a time: what to make, what it is about, how it should read and how it should look. Nothing is written until the last of them, and you can go back through any of it. Then it writes it and walks you through the rest, in the same numbered steps, to the download. It is the way in to everything: there is nothing else to find first.
What can Zoshl make?
- Posts: a single branded image with a headline.
- Carousels: a set of slides people swipe through.
- Videos: short videos from your photos and clips, with captions, including a showcase: words changing above a moving strip of your photos.
- Talking head videos: you, or someone you choose, on camera: a short script, customers' questions answered, an interview, or commentary on a photo or clip. These are in Early access, as On camera, because you film them yourself.
What sizes can I make them in?
Square, portrait, story (tall, for Stories, Reels and TikTok) and landscape. Each kind offers the sizes that suit it, and you are not asked up front: it is chosen once the thing exists and you can see it, and changing it redraws at once without writing anything again. On camera videos are full screen and nothing else.
Can I make something without the marketing language?
Yes. Open Advanced settings on the screen that asks what it is about, and choose an Angle. Two of them do not sell at all:
- Just explain it: one thing that gets better for the customer, then the next. Make more profit. Carry less risk. Get your evenings back. No build up and no selling words.
- Before and after: where they are now, and what it becomes. From a tired front door, to the smartest house on the street.
For a post, What you get and From this, to this are in the list of kinds. Both stick to what your business could actually bring about, and neither will promise a result or invent a figure.
Can it sell what life is like afterwards, rather than what I do?
Yes, and it does so on its own when that suits. People rarely buy the features or the method: they buy what their life looks like once it is handled. A hot shower on a Monday morning, and nothing to chase, rather than reliable boiler servicing.
- Carousels and videos: when the subject is selling something, Zoshl can write the whole piece from the customer's side, with what you actually do kept to a line. Choose Sell something under Angle in Advanced settings to keep it to the ways of selling, this one among them.
- On camera: a script that sells puts the viewer in that moment in its opening and in what changes, and keeps how it works short.
- Posts: choose Picture it in the list of kinds.
It only ever pictures what your business could actually bring about, and never promises a result or invents a figure.
Will all my carousels look the same?
No, and you do not have to do anything about it. Zoshl varies two things on its own. The shape the writing takes: tips, steps, a problem and its fix, before and after, and so on, avoiding the shapes your last few carousels used where another suits as well. And the design of the first slide, the one people see in their feed: nine designs, from big words to a photo with a band of colour, and the ones your last few carousels did not use come first.
After a carousel is written, the Look step shows that slide in a few designs, with one already picked and the rest of the slides underneath. Tap another if you prefer it. The rest of the slides stay the same, so changing it costs nothing and rewrites nothing.
Why does Zoshl say "because" when it makes an offer?
Because an offer with a reason is trusted more than the same offer without one. "20% off" makes people wonder what the catch is; "20% off, because we are clearing last season's stock" answers it. So when something Zoshl writes makes an offer or asks people to do something, it gives the reason, once.
It only ever gives a reason you have told it: in Your business, in what you sell, or in what you asked for when you made it. If it has not been told one, it leaves the reason out rather than make one up, because an invented reason under your name is worse than none. So if an offer has a reason, say it when you make the post.
Can I change what Zoshl writes?
Yes. Everything Zoshl writes is a starting point: change the words, swap the photos and adjust the colour before you download. A word picked out on a video screen is set in bold rather than a second colour, so there is only one colour a screen to choose.
Can I go further than the wizard on a video?
Yes, for on camera videos. The wizard is a way from nothing to posted and it stays that way, with nothing to learn on it. Polish off a finished video is the other door: a timeline, where you can set the gaps between parts, lay photographs over the top on a lane of their own, put music under it and choose what a held frame does.
What it saves sits beside the video rather than replacing it. Your takes are never touched, so an edit can be thrown away and the video the wizard made is still there.
Is what I make kept, and how do I find it again?
Yes, everything is kept with its business. Archive at the top of the page lists the whole lot, newest first, and you can narrow it to one kind or search for what it was about. Opening one takes you back to it, ready to change and download again, and you can delete anything you no longer want from there. Rename gives one a name of its own, such as "Damp, editorial", without changing what it is about. Duplicate makes a copy with everything as it is, so you can keep one for each style and change the copy. A copy of an on camera video gets its own copy of the filming, which counts towards your storage.
Talking head videos
What is a talking head video?
A short video of someone speaking to camera. Zoshl writes what to say in short parts, you film each part on your own phone, and Zoshl puts them together with captions, title screens and your brand's look, ending on a closing screen with your logo and web address.
It is always real footage of a real person, you or someone you choose. Zoshl never makes up a face, a presenter or a voice.
A script is produced for you once it is filmed: Zoshl listens to what you said and adds captions that follow your words, the key lines pulled out large, a card for your number, the steps building one by one, and cuts and transitions, all in your colours.
You will find it as On camera in the Early access menu, for accounts we have given early access to. Ask us if you would like it. It is kept there rather than with posts, carousels and videos because it asks more of you, and because we are still refining it. Your plan never asks for one: its short video slots are always a video Zoshl finishes for you, though one you filmed can fill a slot just as well.
What kinds are there?
- Script: you say a short script to camera.
- FAQ: questions your customers ask, which Zoshl writes for you. You answer them in your own words, unscripted, with each question on your screen and a limit you set, usually a minute. The question shows as a comment bubble or a card of its own.
- Interview: one person asks, another answers, with each person's name shown as they first appear.
- Commentary: a photo or clip from your library fills the top half of the screen while you talk about it below.
How long is it, and how many parts?
A script is always six parts, each with a job: the hook, the problem, the proof, how it works, what changes, and the ask. Each takes six to twelve seconds to say, so a script runs about a minute. For an FAQ, an interview or a commentary you choose how many parts before it is written. A part is one thing said to camera. The clock on the page adds up what you have actually filmed and says how long the video will run, title screens and closing screen included, so you know before you make the file rather than after. It says so when a video has run long enough that people stop watching.
For an FAQ you also set how long you get to answer each question, and you can give it the questions your customers really ask instead of letting it write them.
Can someone else do the filming?
Yes. Send them a filming link. They do not need an account: they open it on their phone, film each part and send it. For an interview, each person can use the same link to film just their own parts, on their own phone. You get an email when it is done, and the link closes itself once it has been sent. You can also switch a link off at any time.
Why is the start or end of my clip missing?
A little is trimmed off each end of every part, to lose the breath before you speak and the reach for the stop button. Zoshl measures the quiet each take really has and trims only that, so speaking straight away does not cost you a word. If a part still needs adjusting, open Trim the start and end under it and drag it.
Can I change the script after filming?
Yes. If you change the words of a part you have already filmed, film that part again so the video matches.
Can I work on the video after it is made?
Yes. Polish off the finished video opens a timeline, for whoever wants one. You can set the gap between parts and what fills it, lay photographs over the top for as long as you like, put music under it with the level you want, and scrub through the lot.
A held frame can do more than sit still: a slow push in, a slow turn, a soft focus towards the edges, or a breath of your brand colour. Music can duck under the voice on its own so it drops while somebody is speaking.
None of it touches your takes. The edit sits beside the video, so you can throw it away and still have the one the wizard made.
Why does filming open in another tab?
So the script stays where it was. Filming takes over the screen and asks for the camera, and doing that on the page you were reading loses your place in it. Close the filming tab when you are done and the page you came from already knows what you filmed.
Is the finished video kept?
Yes, a copy is kept in Zoshl, so you can download it again later, from another device too.
Photos, clips and music
What can I upload?
Photos, short video clips and music, for each business. Photos can be up to 8MB each, clips up to 25MB and music up to 25MB. Music can be MP3, WAV, M4A, AAC or OGG.
Why does Zoshl describe my photos?
So it can pick the right photo for each post and video. It looks at each photo once and notes what is in it. Describing uses a little credit.
Can Zoshl use the photos on my website?
Yes. On Photos and music, Find photos on my website reads your home page and a few more pages of your site, the ones most likely to show real work such as a gallery, your projects or your team, and takes photographs from each in turn so you get a spread rather than eight from the front page. It looks at every picture and keeps only photographs, leaving behind logos, drawings, icons and anything too small to fill a post, and only one copy of a photo your site holds at several sizes. Each one is marked as from your website. Keep the ones that are yours and remove any that are not: some sites use stock photographs they are only allowed to show there.
The quick start from your website does the same, and only goes to free stock if your site has too few. It costs nothing to take them; Zoshl looking at each one so it can pick the right photo for a post costs a fraction of a penny each, as it does for anything you upload.
Can I use stock photos?
Yes, free, from Pexels, and nothing to set up: search for photos and clips on Photos and music and they join the business's library alongside your own. Show more at the bottom of the results brings in the next lot, so a search is not the first handful and nothing else.
Can I add music to videos?
Yes, upload your own tracks on Photos and music, then pick one while you make a video. The preview plays it, so you can hear the level before you make the file. Only use music you have the rights to.
On an on camera video the Polish editor gives music a lane of its own: set how loud it is, drag where it starts, and leave Duck under the voice on so it drops while somebody is speaking and comes back up in the gaps.
Campaigns and landing pages
What is a campaign?
One problem a business is going after, and everything made for it. A campaign carries a page you can send people to from an advert, and the enquiries that page brings in. You start it by writing the painpoint in your own words, as a customer would feel it: their flat roof leaks every winter and they keep patching it instead of replacing it. Everything on the page is written from that one sentence.
What is on the landing page?
Seven sections, in this order for a reason. It is built on StoryBrand, Donald Miller's framework, the same way carousels are built on AIDA and the rest: the customer is the hero with a problem, you are the guide with a plan, and one clear action ends it.
What they came for, what it costs to leave it, what they get, why you, how it works, the questions everybody asks, and the form. Stakes before value because a loss is felt harder than a gain. Why you before how it works, because nobody reads a plan from somebody they do not trust yet.
Zoshl writes all of it from the painpoint and what it knows about the business. Every word is yours to change, and the sections save as you type.
What is the address of the page?
zoshl.com, then your business name, then the campaign name. It is settled when you publish and never moves afterwards, because it goes in adverts. Renaming a published campaign changes what it is called on your screen and nothing else. If two campaigns would have the same address, the second gets a number.
Why is there only a form and no phone number?
Because a page an advert points at has one job. Every other thing on a page is somewhere else for the one person who came to act on this one, so there is no navigation, no links out and nothing to click but the form. That is the difference between this and the homepages the framework is usually used on, which carry About, Services and Blog across the top and are a different job.
The page is also left out of search engines, on purpose: it is written for one advert and one audience, not for whoever happens to find it.
Can I put photographs on it?
Your own, or none. Two sections take one: the top, which wants the finished work, and Why you, which wants the people or the place. Zoshl picks from what this business has photographed and says why, and you can change it or take it off. A bought photograph is recognisable and costs more trust than it buys, so stock is not offered here even though it is offered everywhere else.
Can I show the work I have made in Zoshl on it?
Yes. Show your work on the campaign lists every carousel and post made for that business, and you can pick up to 6. They appear as a band straight after Why you, where the page has just made a claim and wants to prove it, and a carousel can be swiped through slide by slide.
Picking one draws a picture of it in your browser, which takes a second or two and is why it says so while it happens. Nothing in the band is a link, because the page still has one action on it.
Where do the enquiries go?
They stay in Zoshl. They are listed on the campaign that brought them in, newest first, with the name, email, phone and anything they wrote. The bell at the top of the page counts the ones you have not seen. Nothing is emailed anywhere else and nothing is passed to any other service.
The form checks that a person sent it, with a small Cloudflare box, and limits how many can come from one place, so a program cannot bury your real enquiries under rubbish.
Can I take a page down?
Yes, Take it down on the campaign. The address stops working straight away and says the page is not there. The words and the enquiries are kept, and publishing again puts it back at the same address.
Your website
What is the website builder?
Website, in the Early access menu after Archive, builds a website for the business: a home page, a page for each thing it does, a page for where it works, an About page and a Contact page. It is in Beta, and for now it is a preview you can look round and show people, not yet a site on your own domain.
There are three steps, and nothing goes on the site that you have not seen first. Research my market finds where you work and five businesses doing the same thing there. You tick what is also true of you. Build my website writes every page from Your business, what you ticked and your own photos. While it researches or writes, which takes a minute or two, the page is covered and ticks off each step, and nothing on it can be changed until it is done; you can leave in the meantime and it carries on. Then every word is yours to change.
How does the research work, and what does it cost?
Zoshl reads your own website for the places you cover, searches the web for five independent competitors in those places, then reads each one's own home page for the services it lists and the selling points it leads with. It also suggests things buyers in your market look for.
It searches the web and reads five websites, so it costs more than a post: researching and building together usually come to under a dollar of credit. The page shows what your website has cost so far.
Will my competitors appear on my website?
No. Their names and their words never go on it. The research is for you: it shows what others in your market offer and lead with, so you can see what you might be leaving out. Only what you tick as true of your own business is written about, in your own words, and how a service compares is written against the usual alternatives, never against a named business.
How is the website laid out, and why?
On three proven frameworks, each doing the part it is best at.
- The home page follows StoryBrand's website wireframe, the same way campaign landing pages do: what you get, what it saves the customer from, why you, a simple plan, and the longer story.
- Each service page answers the five things buyers actually want to know, from They Ask, You Answer: what it costs, what is good to know before booking, how it compares, what people say, and who it is best for. Where you have not given a price, it says what the price depends on rather than making one up.
- The pages are arranged the way local search rewards: one page per service, with the service and the area in its heading.
Why is there one page for all the places I cover?
Because a page for every town with only the name changed is what Google calls a doorway page, and it pushes a whole site down rather than up. So the places share one good page, and a line about a place only appears when there is something real to say about working there.
Where do the photos on my website come from?
Your own first: the photos in your library, from your website or uploaded, each used where it fits a page. Where none of yours fits a page, Zoshl searches Pexels' free stock library for that page and uses a photo only if it genuinely shows what the page is about; otherwise the page goes without, because a wrong photo costs more trust than none. Stock photos it uses join your library, marked as stock.
The photo at the top of the home page sits behind the headline, softened into your brand colour so the words stay easy to read, with your logo large beside it. To use a different photo anywhere, or none, open that page under Change the words and photos and press Change photo.
How do visitors get in touch through my website?
Two ways. The Contact page has your phone number, email, address and opening hours, as you typed them on the Website page, and a form. Every other page has a tab on its right edge, halfway down, that slides the same form out from the side, so getting in touch is always a click away. The form has the Cloudflare check that a person is sending it.
In the preview the form does not send. Once your website is live on your own domain, messages come to you in Zoshl.
Where do the reviews on my website come from?
From What customers say on Your business, and only there. Add the reviews you have really had, with who left them and where if you like, and the website shows them exactly as they are. Zoshl never writes a review.
Can people find my website on Google?
Not yet. The preview is at zoshl.com, then your business name, then /web, and anybody with that address can see it, so you can show somebody. But it tells search engines to stay away, and its contact form does not send. Putting it live on your own domain, so it can be found and can take enquiries, is coming next.
Plans and credit
What plans are there?
- Trial: free, with $2 of credit to try Zoshl on your own business.
- Pro: pay as you go. Buy credit, and each thing you make takes a little of it. No subscription.
- Enterprise: for teams, using your own Anthropic account. Priced on request.
What does credit pay for?
The writing. Zoshl uses AI to write your posts, scripts and captions, read your website and describe your photos, and each of those takes a little credit. Designing, editing, filming and downloading are free.
How much does it cost?
Pennies at a time. The trial credit alone is enough for about 25 posts or 10 videos. The price of each thing is shown as you make it, and the Spend page lists everything.
Does credit expire?
No. Credit you buy is yours until you use it.
Can I get a refund?
Credit you have bought and not used can be refunded within 14 days of buying it, if you are a consumer. Credit that has been used cannot. Payments are taken by Paddle, which is the merchant of record for Zoshl, so a refund goes back to the card you paid with. The refund policy says how to ask.
How do I buy more credit?
Use the Buy link beside your credit at the bottom of any page, or on the Spend page. Buying credit moves a Trial account to Pro.
What happens if my credit runs out?
Nothing is lost. You cannot write anything new until you top up, but everything you have made stays, and you can still change and download it. Zoshl warns you when you are down to $2.
How does Enterprise work?
Enterprise accounts connect their own Anthropic account on the Settings page and pay Anthropic directly for the writing, so there is no credit to buy. Get in touch to talk about it.
Storage
How much can I store?
Trial includes 1 GB, Pro 10 GB and Enterprise 25 GB a seat. Only files count: photos, clips, music and talking head recordings. The posts, carousels and videos Zoshl designs take almost no room, as they are drawn fresh each time.
How do I see what is using my storage?
The Storage page shows how much you are using, for each business and each kind of file, with the biggest files first so you can delete what you no longer need.
Who pays for a business somebody else works on?
Files belong to whoever owns the business, so they sit against the owner's storage. What a guest writes or draws comes out of the guest's own credit, not the owner's, and the owner is not shown what they spent.
What happens if I go over?
Nothing is ever deleted for being over.
- Trial and Enterprise: nothing new can be added until you delete something.
- Pro: carry on as normal. Extra storage is $1 a month for each 25 GB, or part of it, taken from your credit. It is never more than the credit you have; with none, nothing new can be added until you top up or delete something.
Privacy and your files
Who can see my photos and content?
Nobody, unless you send it to them. Your files are stored privately, the address of each one stops working after a short time, and nobody else using Zoshl can find your businesses.
There are three ways something leaves that, and all three are ones you choose:
- A filming link shows that one video's script, and nothing else about the business.
- Inviting somebody onto a business lets them work on it as you do, and pay for what they make out of their own credit. They cannot delete it or pass it on to anybody else.
- Publishing a campaign's landing page puts that page on the open web. The words on it, the photographs you chose for it and any work you put in its band are public from then on, which is the point of it. Taking it down stops the address working.
Is my content used to train AI?
No. Zoshl writes with Anthropic's Claude, through Anthropic's service for businesses, and Anthropic does not train its models on what is sent that way. The parts you film for an on camera script are turned into text by Speechmatics, in the EU, which does not train on them either and deletes them once the words are back with Zoshl.
What happens when I delete a business?
Its photos, clips, music and everything made for it are deleted with it, for good, and any landing page it had published stops working.
How do I get in touch?
Press Feedback at the top of any page, or Ask us at the bottom of this page. Both come straight to the Zoshl team.
What is the small Cloudflare box on some forms?
A check that a person is sending the form, not a program. It is on every form that sends a message or an email: signing in, Feedback, asking somebody onto a business, sending a filmed video back, the contact form, campaign landing pages, and the contact form on a website Zoshl builds. That way nobody can use Zoshl to flood somebody's inbox or a business's enquiries. Asking people onto a business is also limited to ten emails an hour, sending again included. Cloudflare looks at your browser to decide, not at anything you type into the form.
Nothing matches that. Try other words, or ask us below.
Still stuck?
Ask the Zoshl team. It comes straight to us.
Talk to us about Enterprise
Tell us a little about your team and we will be in touch.